How to Create Facebook Ads that Work in 2024 for Real Estate Agents

Why Facebook Ads compared to other platforms?

Because Facebook’s market is huge (over 2.9 billion active monthly users) so your clients will almost certainly be using it daily. In fact, 80% of all internet users use Facebook and spend an average of over 19 hours a month on the platform! For this reasons, Facebook advertising is powerful. You can reach a specific target audience quickly with a fairly small advertising budget. Advertising on Facebook can help you acquire more customers, build brand awareness, grow your business and engage with your customers.

In saying this, Facebook advertising can be overwhelming at first…we can help… our Facebook advertising newsletter will guide you through the process. You’ll be creating effective Facebook ads in no time.

The first thing you need to do: open a Facebook ads manager account

What is facebook ads manager?

Facebook ads manager controls your ads on Facebook

Basically it lets you buy Facebook and Instagram advertising placements and controls the ads you create on your ad account. Nearly 40 million businesses use it to run campaigns on the advertising platform. You also get access to powerful features that help your business marketing such as a Facebook/ Meta pixel, audience manager and creative hub (to do a dummy run first!).

How to open a Facebook ad account

Step 1

Create a business page

Step 2

Open your Facebook business manager account (under accounts, press ad accounts)

Step 3

Create a new ad account, name it, and select payment method

What is an ad account?

Facebook ad accounts connect to your page and manage billing

Your ad account for your Facebook page holds all the billing information and is where you go to create your super powerful Facebook pixel and configure your events. You’ll need to follow the previous steps then connect your Facebook business page to the ad account.

Important – This is quite an extensive article.  You can download the full article (PDF) along with the Free eXp Info Pack below:

Download The 2024 Guide to Facebook Ads (PDF) & the Free eXp Info Pack: